Tag Archives: marketing
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Rapid Domination is Here

The highly anticipated and much talked about Rapid Domination blog is finally here.

Rapid Domination is a free resource for all of our current and future clients that will include expert SEO and Marketing advice to help you reach your business goals. Some of the topics we will be covering include:

  • Basics to advanced search engine optimization (SEO)
  • Link Building
  • Pay Per Click advertising
  • The importance of utilizing social media marketing
  • Blogging
  • Podcasting
  • Creating professional Videos
  • Marketing tactics

This will truly prove to be a valuable resource that will help you achieve top results in the search engines, drive traffic to your website, increase your conversion ratio and rapidly dominate your competition.

Accessing the Rapid Domination blog is very simple.

If you are a shared or reseller hosting customer login to http://control.appliedi.net and click on the Rapid Domination icon located on the right lower portion of the User Main Menu Screen.

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If you are a VPS or a  Dedicated hosting customer login to https://secure.appliedi.net  and click on the Rapid Domination icon below the extra features section in the user main menu page.

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Why are we giving such valuable information away for FREE?

We always strive to go above and beyond our clients’ expectations and offer service and support that is unparalleled in the web hosting industry. With the recent downturns in the economy, it’s more important than ever to focus on your marketing efforts and grow your business while your competitors stand still. We want your business to grow.

With the introduction of Rapid Domination, we will also be developing other valuable resources such as video tutorials, webinars, site reviews, offering question and answer forums and much more.

Popularity: 7% [?]

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Installing WordPress Plugins to extend and enhance your blog

In our earlier videos in this series we’ve covered the follow topics.

In this video we’re going to install some core plug-ins to extend our blog and make it a more powerful Search Engine Optimization and Marketing tool.

Plugins are a powerful way to add additional functionality and features to your blog. They include everything from protecting your blog from spammers, changing the way your headers and meta tags display, to even embedding videos or widgets into your blog.

The Plugins We’ll Cover

In this tutorial we’re going to cover the following plugins:

  1. Akismet: to keep those pesky spammers at bay
  2. Sociable: for making your blog social website friendly and making it easier for your visitors to tag your blog
  3. All in One SEO Pack: to make your blog standout in the search engines and tweak your settings and features to make them more search engine spider friendly.

The Video

The video steps you through the process of installing Akismet, Sociable and the “All in One SEO Pack”. Once installed you’re able to extend your blog and these topics will be covered in depth in Rapid Domination.

[flv]http://www.appliedi.net/blog/uploads/wordpress-plugins.flv[/flv]

Getting Started

The first step in this process will be to access our site via the WordPress Dashboard. This is usually found by going to your site at http://www.domain.com/blog/wp-admin/ where domain.com your domain name and blog is the folder you’ve installed wordpress in. The WordPress Dashboard looks like the image below:

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Once inside your dashboard, you’ll click on the Plugins option in the left column menu and this will bring up the Plugins Manager screen:

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Finding plugins to install.

If you scroll down your screen you’ll see a link for the new “Plug-in Browser/Installer” using this tool we’ll be able review available plugins on the wordpress site and install the plugins we’d like to use. We’ll click that link and soon our blog will look similar to the below image:

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Once we’re on this screen, we know the plugins we want to install so in the search box we’ll enter:  “Sociable” and when the listing comes up we’ll select the install link under Actions for the plug-in we want:

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The screen will change like below and we’ll select the option “Install Update Now”

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The program will start automatically installing your plug-in for you and after a few minutes you’ll see a screen like below:

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You can now activate the plug-in or find another plug-in to install. Go ahead and repeat this process now to install “All in one SEO Pack” but putting in the search terms “SEO Pack” and following the above process for this plug-in.

The other plug-in we’re installing is Akismet and it’s installed by default.

Activating your plugins.

Once your plugins are installed, it’s really easy to activate them.  You’ll navigate back to the plugins page and click the activate link next to each plug-in you want to activate:

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If you find things go wrong with one of these plugins you deactivate it by clicking the deactivate link:

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If after activating a plug-in you find wordpress won’t load and you’re not able to deactivate the plug-in. Just FTP into your site and navigate to the folder wp-content/plugins under your blog folder and delete the folder for the plug-in in question.

Keeping your plugins up to date

From time to time you’ll log into your blog and find that you have a little number next to the plugins. in the left. This means there’s that many plugins that need to be updated:

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Clicking on the plugins link will take you to the plugins manager and you’ll be able to see exactly which plugins need to be updated:

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Just like installing plugins automatically we can also upgrade automatically. Simply click on the upgrade automatically link and the plug-in will be downloaded, upgraded and reactivated automatically:

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and if all goes well you’ll see the plug-in was reactivated successfully as highlighted above.

Conclusion

In a later installment on this blog we’ll cover how to get the most benefit out of these plugins. In the meantime I’d encourage you to check out some of the other plugins available for your wordpress installation. Some of my favorites are:

  • headspace
  • odiogo
  • Wassup
  • fickrRSS
  • StatPress
  • NextGEN Gallery (great for creating family photo galleries).

Popularity: 9% [?]

Adding a WordPress Blog from your Control Panel

Adding a blog to your website will give you numerous benefits to your search engine ranking.

Two of the most important aspects of a blog are the ability to easily add content to your website and building links to your content which will cause search engines like Google to index your site more frequently. Before you begin you must decide where to install your blog. You have several choices:

  • Install your blog on a sub-domain (example: http://blog.domain.com)
  • Installing your blog in a sub-folder (example: http://domain.com/blog/)
  • Installing your blog as its own website on a new and entirely different domain name (example http://domainblog.com)

For the purposes of this blog entry we will be discussing the effects of installing your blog within a sub-folder or on a sub-domain and later we will discuss the advantages of adding an additional blog on a separate domain (option 3) at a later date.

Option 1: Installing your blog on a sub-domain

A sub-domain in Google is considered a separate site for SEO purposes. For example, Google sees myblog.mydomain.com as being different from www.mydomain.com/myblog.

For this reason, when initially setting up your blog it will benefit you to set it up with a sub-folder. At a later point we will discuss why setting up your blog on a sub-domain could be beneficial.

Option 2: Installing your blog in a folder within a sub-folder

We recommend installing your blog in a sub-folder within your primary website. Installing a blog directly on your site in this manner will help your main website www.mydomain.com to increase your rankings the search engines by building several links to your main website and providing fresh content on your main website to keep the search engine spiders frequently visiting your site.

We support numerous different blogging applications and tools. One of the most commonly used though is the opensource and free WordPress. Through this series of articles we’ll use WordPress, ofcourse these same principles apply to other blogging platforms.

A great feature in our control panel is the Application Packs installer. With the Application Packs installer you can install several different applications with just a couple mouse clicks.

To learn how to install a blog directly on your website, such as the free blog platform WordPress in your web hosting control panel, watch the easy to follow video below.

[flv]http://www.appliedi.net/blog/uploads/applied-wordpress-rapid110408.flv[/flv]

Over the next few articles in this first series we will be taking a in-depth look at how to customize your WordPress blog and maximize its SEO benefits. We’ll also discuss how to use use your new SEO friendly blog to increase your rankings in the search engines and much much more. So in the meantime, it’s a great time to follow the video and install your WordPress blog.

Stay tuned to learn more about your new WordPress blog.

If your are not currently a customer of Appliedi.net and would like to receive more information on blogging or our services, please contact us today at 866-706-8691 or visit us at http://www.appliedi.net

Popularity: 19% [?]

Announcing Rapid Domination – a New Free SEO and Marketing Resource

Appliedi.net announces the FREE new resource Rapid Domination that we’re making available to all clients. You may be asking what is Rapid Domination and why are we offering such a valuable resource for FREE?

Rapid Domination is a free resource for all of our current and future clients that will include expert SEO and Marketing advice to help you reach your business goals. Some of the topics we will be covering include:

Basic to advanced search engine optimization (SEO)

  • Link Building
  • Pay Per Click advertising
  • The importance of utilizing social media marketing
  • Blogging
  • Podcasting
  • Creating professional Videos
  • Marketing tactics
  • And so much more!

This will truly prove to be a valuable resource that will help you achieve top results in the search engines, drive traffic to your website, increase your conversion ratio and rapidly dominate your competition.

Why are we giving such valuable information away for FREE?

We always strive to go above and beyond our clients’ expectations and offer service and support that is unparalleled in the web hosting industry. With the recent downturns in the economny, it’s more important than ever to focus on your marketing efforts and grow your business while your competitors stand still. We want your business to grow.

Over the next few weeks our hosting clients will receive a username and password allowing access to a private members-only area. In this private area you will find latest tactics in SEO and Internet Marketing that go beyond the very basics to some of our experts best kept secrets.

With the introduction of Rapid Domination, we will also be developing other valuable resources such as video tutorials, webinars, site reviews, offering question and answer forums and much more.

This is also an exciting time for Appliedi.net users.

We recently launched our Windows 2008 shared hosting platform and at the same time launched the availability of shared SQL2008 hosting and upgraded our listmanager service. In addition we’re busy preparing to roll out an even broader range of new products, services and partnerships to help you continue to build your business.

Popularity: 2% [?]

$100 Free Advertising from Yahoo! and FREE processing from PayPal

$100 Free Advertising from Yahoo! and FREE processing from PayPal

http://www.paypal-promo.com/searchmarketing/images/banner/bnr_yahoo100dollar_150wx100h.gifAppliedi.net has partnered with PayPal and Yahoo! to bring you a special offer just in time for the holiday season. Signup today for the Yahoo! PayPal Checkout Program and get more customers — plus save money at the same time.  Here’s the benefits:

You’ll get noticed on Yahoo! search results with a shopping cart icon next to your ad.

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Your ads on Yahoo Search will stand out among the crowd with a shopping cart icon next to the ad title, giving you the extra something special to make your ad more enticing. 

You’ll be able to tap into PayPal’s network of users, with over 150 million accounts

By offering PayPal Express Checkout your shoppers will be able to checkout quickly and easily using PayPal Express Checkout.  PayPal Express Checkout is probably already supported by the shopping cart engine you’re using and requires little more than signing up for it with PayPal and enabling it in your shopping cart.  Some of the shopping carts Appliedi.net hosts today that supports PayPal Express Checkout include: aspdotnetstorefront, bvcommerce, storefront by LaGarde, CREloaded, OSCommerce, The Commerce Starter Kit and ProductCart to name a few.

You’ll get FREE checkout transaction processing through April 30th 2008!

PayPal is offering free checkout transaction processing for all merchants through April 30th 2008.

How To Get Started Today!

To get started you’ll want to make sure you have a Yahoo Sponsored Search account already. If you don’t, Click here to sign up for a Yahoo Sponsored search and get in additional bonus $50 of free search credits.

http://www.paypal-promo.com/searchmarketing/images/banner/bnr_yahoo100dollar_150wx100h.gifNext click on the banner to the left and sign up for paypal promotion. If you don’t already have a paypal business account you’ll be prompted on how to sign up for one, but don’t worry it’s free to have a PayPal business account.

That’s all there is to it. In about 10 business days your Yahoo ads will have a shopping cart icon and you’ll receive your $100 of free clicks in a couple weeks.

AppliedI.net is dedicated to being your online business partner and this is just an example of the great offers you have exclusive access to as a hosting partner. In fact today we offer more than $275 in free advertising offers through our various search partners, $150 savings in website security and several hundreds of dollars in free software or discount offerings all through our hosting partner marketplace.

Popularity: 1% [?]