Newsletter Articles

Starting an e-commerce store requires lots of thought and preparation.  You have to create a business plan, a marketing strategy, research your target audience and competitors, and more.  With all of the financial aspects you have to work on, it’s easy to neglect something like graphic design.  But don’t forget about your store’s appearance—the look…

Having an online presence is essential these days and businesses know it.  It seems like every company is on social media advertising their products, but how do you jump in and get involved with the social sphere?  Twitter might just be your starting ticket.  With Twitter, you’ll have a platform to get started on while…

Word press enjoys immense popularity as a content management system (CMS). About 22.4% of all websites on the Internet use it. Because of this popularity, it is also the CMS of choice for hackers. Thanks to its huge community of developers that create thousands of themes and plugins, a website using the WordPress CMS is very flexible. Unfortunately,…

One of the main selling points of e-commerce is convenience. Shoppers love having the ability to get what they want without the hassle of running out to the store. Online shopping is exploding in popularity these days. And with such demand for online stores, it’s no surprise that more e-commerce businesses pop up everyday. But…

Earlier this month I attended a great fundraiser event in New York city celebrating the 20th anniversary of the Dominican Foundation.  I was invited by Paul Schenkel, a Microsoft colleague who is also a board member.   You see, last year I traveled to the Dominican Republic to attend a CEO retreat at a resort in…

All businesses today, even those that operate traditional brick-and-mortar locations, are expected to support a website that provides their customers with unparalleled accessibility. A business that does not offer such a connection or that provides an inefficient link will likely struggle in the modern market; consequently, many companies rely upon the expertise of professional web…

When moving your site to a cloud server or dedicated environment there are a few different options for hosting your SQL database and the right solution will depend upon a few factors. To understand what SQL option is best for your hosting environment, you want to know which version of SQL you currently use (MS…

Earlier this week I was invited to Orlando to speak to a number of c level technology executives about the cloud, the impact on their business and what they were doing.  These businesses were all classified as companies with revenues between $100 million and $1 billion. All in, I met with about 100 CIO across…

Are you tired of having to dig through your inbox for legitimate emails because you’re flooded with spam messages? Or does your current spam filter just not cut it anymore? Well, we’re proud to announce a new product offering from Applied Innovations – Awesome Antispam! As part of this new product launch, we’re offering a…