Here are some of the best FREE online analytic tools around. Are you taking full advantage of them? Many of these tools also offer a more robust paid service or subscription, but you’ll be amazed how much value you can get from the free offering alone. Also, you can consider the freeware to be a preview into the premium version, so you can try before you buy.
- Google Analytics
Probably the best-known analytic tool out there, Google Analytics provides invaluable insight into your website traffic. It helps you identify targeted keywords and determine which pages are receiving the most traffic and yielding the best conversion rates. Trace ecommerce transactions to PPC campaigns and keywords. You can even perform basic benchmarking and compare your site with others in your industry.
- Google Webmaster Tools
This is a great tool for maximizing your site’s visibility on the search engines. See how Google crawls and indexes your site. Identify specific problems the spiders are having accessing your site. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. Tell Google about your pages with Sitemaps: which pages are the most important to you and how often they change. You can also specify you would like the URLs Google indexes to appear. You can connect your Webmaster Tools account directly to your Google Analytics account.
Alexa provides free traffic metrics, search analytics, demographics and a variety of other metrics about any site – not just your own site! So you can gain invaluable insights into your competitors and industry leaders.
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