Archive for June 2014

Starting an e-commerce store requires lots of thought and preparation.  You have to create a business plan, a marketing strategy, research your target audience and competitors, and more.  With all of the financial aspects you have to work on, it’s easy to neglect something like graphic design.  But don’t forget about your store’s appearance—the look…

Having an online presence is essential these days and businesses know it.  It seems like every company is on social media advertising their products, but how do you jump in and get involved with the social sphere?  Twitter might just be your starting ticket.  With Twitter, you’ll have a platform to get started on while…

Word press enjoys immense popularity as a content management system (CMS). About 22.4% of all websites on the Internet use it. Because of this popularity, it is also the CMS of choice for hackers. Thanks to its huge community of developers that create thousands of themes and plugins, a website using the WordPress CMS is very flexible. Unfortunately,…

One of the main selling points of e-commerce is convenience. Shoppers love having the ability to get what they want without the hassle of running out to the store. Online shopping is exploding in popularity these days. And with such demand for online stores, it’s no surprise that more e-commerce businesses pop up everyday. But…

Earlier this month I attended a great fundraiser event in New York city celebrating the 20th anniversary of the Dominican Foundation.  I was invited by Paul Schenkel, a Microsoft colleague who is also a board member.   You see, last year I traveled to the Dominican Republic to attend a CEO retreat at a resort in…