Having an online presence is essential these days and businesses know it. It seems like every company is on social media advertising their products, but how do you jump in and get involved with the social sphere? Twitter might just be your starting ticket. With Twitter, you’ll have a platform to get started on while you gradually spread your business to other social media outlets. Let’s look at some tips to help you spread the word about your products and services on Twitter.
1. Don’t Expect “Politeness” Followers
You might have heard about the Twitter rule involving politeness. Basically, it means following someone just so that person will follow you back and voila—you have a huge bunch of followers. Except it doesn’t work that way. Followers you gain through this method don’t really care about your business and they won’t be active and participate with your posts. Getting followers through the politeness method will just leave you with a bunch of untargeted traffic. Take the time to grow your business organically and garner followers who are genuinely interested in your company.
2. No Responding To Every Tweet
All tweets involving you don’t need responses from you. Your time is valuable, so don’t waste it responding needlessly when someone just shares a post of yours. Now if someone writes a personal note of gratitude or appreciation, be sure you respond back. Use your common sense and respond appropriately to Tweets.
3. Provide Content As You Market
You’re on Twitter to market your business, but don’t just market. Provide valuable content as you share information on your business. Give away freebies to your followers and special deals to thank them for supporting you. Share content that you create, like posts from your blog, as well as content created by other relevant figures in your industry. Try and post things that contribute to the learning of your followers. Asking yourself if your post would help you is a good test to ensure you only post quality.
Your brand is important, so take steps to ensure that all your posts fit with your business’s established voice and values. Aim for a variety of good quality content and be consistent to keep your brand respectable and service-oriented. If you’re persistent you can achieve a reputation as a leader in your field, so don’t give up. Contact us for more information or if we can help you in any way. We’d be happy to hear from you!