Archive for November 2013

Lead Scoring to Gain More Results!

Previously, we told you How Inbound Marketing Can Bring New Visitors. This month, we’re delving a bit deeper to help you implement an effective lead scoring strategy to find the most qualified, quality leads well in time for the upcoming holiday season. Lead scoring is a method of assigning a ranking to each potential customer…

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What Does Downtime Really Cost?

Unscheduled downtime is inevitable, but how much does it really cost businesses? The average business experiences 14 hours of downtime each year, and according to a study by the Ponemon Institute, one minute of downtime costs businesses an average of $5,600. The same study found that the cost of data center outages ranges from $38,969…

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Gamification: The Hottest New Marketing Trend

“Gamification is the concept of applying game design thinking to non-game applications to make them more fun and engaging” – short, sweet and to the point, Gamification.org! An increasingly popular tech trend, gamification can “potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players.” Gamification is…

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Is Your Website Ready for Cyber Monday?

As eCommerce continues to claim an ever-increasing share of the consumer market, retailers are focusing more of their sales and advertising efforts online – especially during the holidays. Last year, online sales jumped 17 percent on Cyber Monday, according to comScore, Inc., and sales are expected to continue to set new records in 2013. Is…

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