Electronic commerce or ecommerce is basically the buying and selling of a company’s products or services online. Ecommerce can help a business expand into a new competitive marketplace. The advantage for a business to expand to ecommerce is the ability to virtually sell a product or service anywhere on the planet with just anybody.
Companies should have a plan set in place when preparing to expand into the ecommerce. If a business or company is not prepared to buy and sell online weather the sales are business to business or business to consumer, the expansion to online services will fail. For this reason, companies that are not prepared should not engage in ecommerce. Ecommerce takes commitment. Here are three important factors for ecommerce to succeed.
1. Quality Website
A quality website is a must when starting with ecommerce. The website will feature the company’s products. But the website should have other features including shopping cart capabilities, credit card processing with proper currency exchange if going global and the ability to print invoices.
There should also be an option that allows customers to enter their email for promotional purposes. The website will need the capability to correlate the data to send mass promotional emails to customers.
2. Products to Sell
A company should take time to plan the type of products that will be sold on the site. All products should have detailed descriptions. Planning will help to make certain the new venture is a success. Do not put all the products on the site at once. Slowly add products that are the top sellers in the company to see how the expansion into ecommerce is going to work.
Make certain as products are added, the items are in stock and available for immediate shipping. Offer a variety of shipping options. Shipping materials should be purchased prior to selling of the product. The product should be shipped out as soon as possible. Sending out purchased products in a reasonable amount of time will keep the customer coming back.
3. Customer Service
A company must be prepared to follow through with all these steps to make certain that customer service is excellent. If customer service does not meet the standards of the consumer, the person may go to another site to buy merchandise which is loss of sales.
If a customer asks a question about a product, provide answers within 24 hours. Customers need to know that their business matters. Outstanding customer service is needed for ecommerce to prosper.
Feel free to contact us with any questions of concerns regarding ecommerce.