Do I buy Azure Direct or through a partner?

Applied Innovations has always been on the cutting edge of technology when it comes to the Internet, Cloud Computing and Microsoft technologies, so it’s no wonder that Applied Innovations was among the earliest managed services provider to deliver services on top of Microsoft Azure.  Over the past few years, we’ve seen a growing interest in the adoption of managed private cloud environments, like that operated by Applied Innovations and public cloud like that of Microsoft Azure.  Our customers often believe it’s an either-or decision, either I host with Applied Innovations, or I host with Microsoft but the fact of the matter is it’s an AND decision as in I host on Microsoft Azure and Applied Innovations manages it for me.  Bold statement, you say? Why do I need Applied Innovations if I can buy services with Microsoft Azure directly? For many, the reasons are obvious but for those that are struggling with that question here are three simple reasons you’d be better served partnering with Applied Innovations.

Since 1999, We’ve done Microsoft Cloud first

That’s right, in 1998 I decided to start a hosting company that would deliver services around Microsoft technologies (at the time it was Windows Server NT 4.0, IIS and Active Server Pages (ASP)).  Since that time Applied Innovations has had several firsts, we were among the first Microsoft Gold Hosting Partners, First to launch a Windows-focused Hosting Company, among the first three to deliver hosting with IIS6, among the first two services providers in the world to build a cloud on top of Microsoft Hyper-V and first to deliver a cloud on top of Windows Server 2012. But it didn’t stop there; we’ve been part of partner advisory panels, early adopter programs, member of the futures council, among the first Microsoft Cloud Solution Providers, earliest member of the CloudOS partner network.

You get the idea. But allow me to ask: When traveling into new lands you haven’t explored before would you feel better going it alone or having someone with you that’s not only been there before but is an expert on the new territory?

A Close Partnership Relationship

Let’s face it, Partnering can be tricky business, but with nearly 20 years of experience, we’ve got a pretty good grasp on what it takes to not only be the right partner but help you be successful online.  As a Tier-1 Microsoft CSP Partner we work really closely with Microsoft on their cloud offerings. We spend a great deal of time learning about Microsoft technologies, meeting with teams at Microsoft and often working hand and hand with product groups and engineers at Microsoft. So we know the cloud really well. But we also take the time to learn your business, your business goals and what you hope to achieve with the Cloud.  We understand the technology available, the technology soon to be available and how technology can be leveraged to drive your business success. It’s something we’ve done for tens of thousands of businesses worldwide for the past 20 years, and it’s why many of earliest customers remain with us still today.  When we partner with you, it’s not just about hosting some application in the cloud, or moving some server to the cloud but it’s about learning about your business, becoming an extension of your business and then taking our technical expertise and understanding of innovative and new technologies and helping you leverage it to drive business success.

We Understand the Cloud, Technology, and Azure Better

There’s no doubt you could become an expert on Azure but ask yourself, is that the best use of your time? Are you a web designer or a server administrator? Are you marketing expert or a cloud security expert? Are you a master of the sale or master of disaster recovery? Fact is, you’re busy and the best use of your time is delivering more value to your customers and your business, not running updates on a server at 3 o’clock in the morning.

Now I know there’s always that guy that can do it all and still be a little bit of Azure smart guy, you know “enough to be dangerous” but why? Why be a dangerous, smart guy when you can hire a team of expert Azure ninjas that live, breath and eat this stuff and can do in a couple of hours that might take you days? That’s what you get when you partner with the Managed Azure Experts at Applied Innovations, expert Azure ninjas that do it in minutes, not days so you can focus on your own business and customers.

Same Price, Better Service

Microsoft was brilliant when they developed their CSP partner program. As a Microsoft CSP partner, if you purchase Azure services through us you pay the same fee for Azure and buy the same services that you’d buy if you bought it from Microsoft direct. But we add one thing, which Microsoft doesn’t have, our team. You get the full use of our team and support from our team 24×7, we maintain the Azure billing and support relationship with you and only bill you for the Azure services you consume from Microsoft.  If there’s ever a problem, you not only have a phone number to call and email address to email but you have a person on the other end to talk to that cares about your business success. You get a partner.

So there you have it, four simple reasons you should partner with a managed services provider like Applied Innovations for your Azure services. So feel free to fill out the form below and contact us, or give us a ring at 866.706.8691. Our team is available to help you 24×7.

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About the Author

Jess Coburn

It’s Jess’s responsibility as CEO and Founder of Applied Innovations to set the direction of Applied Innovations services to ensure that as a company we’re consistently meeting the needs of our customers to help drive their success.

In his spare time, Jess enjoys many of the things that made him a geek to begin with. That includes sexy new hardware, learning new technology and even a videogame or two!

When you can’t find him at the office (which admittedly is rare), you’ll likely find him at the grill or in front of his smoker getting ready for some lip-smacking ribs to enjoy with his wife and two kids.