How do Domain Aliases Help my Business and how do I Set Them Up?

What’s a domain alias? It’s simply a domain that redirects to another domain; sort of like forwarding your phone. The most common application for a domain alias is when a company uses a dot-com domain for their primary website, but also purchases the other TLDs (top level domains) such as dot-net, dot-info, dot-us, etc. and directs those all to display the dot-com domain. 

In fact, lots of businesses take a very aggressive approach to managing their brands by buying up all related TLDs and pointing them to their primary domain. For example, The Coca-Cola Company’s primary domain is  But they also have set up,,,, and as domain aliases.  It makes sense from a branding perspective, since the company wants to have complete control over all domains related to their primary brand: Coke.

 This short video demonstrates how easy it is to configure a domain alias using the Applied Innovations Control Panel. So you can claim total dominion over YOUR domains!


About Charles

Best Managed Hosting Support and Service with emphasis on Windows Azure and Microsoft Technologies.


  1. Frank on April 28, 2010 at 8:21 AM

    I presume this video is referring only to domains being purchased/held at I can't imagine the domain aliases feature working if we want to forward domains registered at other companies. Wouldn't we still have to change the DNS settings at the company holding our names?

    • carlosc on May 13, 2010 at 12:31 PM


      The video shows how streamlined the process can be if you were to purchase the domain(s) from However, if you wish to register or have registered domains with another registrar then all you have to do is point the authoritative name servers to us then setup the alias in the control panel just as I did on the seconday step of the video.



  2. Randy on May 23, 2010 at 9:58 AM

    Will this feature also work if we want to 'alias' a domain name (URL) to a particular landing page or folder in another domain name?

  3. jcoburn on June 2, 2010 at 4:54 PM

    Randy, no this will only direct all requests for to If you want those requests to go to a subpage or subfolder you can use isapi-rewrite from Helicontech (included free with all shared hosting accounts) to do this for you once you have the domain alias setup. They have instructions for how to do this in their support faq on

  4. Matt on June 11, 2010 at 11:34 AM

    If I forward to, is there a way to forward to

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