You may think you know a lot about Content Management System; well, let’s make sure. Here are five things that everyone should know.
•Be Flexible: If you’re trying to store and manage your content that resembles a warehouse full of papers and cardboard boxes, you might consider an upgrade. You need to be more agile. Lisa Hoover McGreevy writes:
Today’s digital content is not only accessed on the web, it’s often created there too, giving content managers ready access to a new kind of metadata–Metadata 2.0, if you please. As a result, your CMS should allow you to manipulate both your content and your metadata. On top of that, content should also be accessible anywhere, anytime–something many old systems can’t accommodate.
•Think Mobile: Take some time thinking through mobile options. Although creating and managing content may not sound appealing on a mobile device, the availability of this option is critical. When an urgent matter arises, you will want to have the option of managing content from a mobile device – even if that device happens to be a phone.
•Know Thyself: With so many available options, do your homework and choose a CMS based on your needs and preferences. It may be helpful to know the following information as you choose:
The means of publishing materials, whether created in-house or by content copywriting services, often differ from one CMS to another. However, these differences are subjective and come down to personal preference; you may find one easier to operate than another. That’s why, if possible, you should attempt to test multiple content management systems to see which one you find easiest to use.
•Expect Changes: Nothing ever stays the same… nothing. Several CMS solutions will automatically update without any human interaction. If you tend to be on the forgetful side, think carefully about selecting one that will not require constant monitoring and updating. If the update is critical, let the technology “think” for you. This point is critical for companies who do not have the staffing to handle the constant changes in their CMS platform.
•Content Control: Finally, make sure you continue to update your content on a regular basis. Many CMS platforms require updates for one important reason – they get noticed. Web crawlers are looking for sites with fresh content and recent updates.
If you’d like to talk to someone about these five things, or anything else related, just Contact Us Thanks!