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It has been widely observed that Google likes domains that are aged. You might have heard the term, ‘Google Sandbox’ thrown around in marketing and SEO forums. This term refers to the amount of time it takes from when a site goes live to when it begins to receive Google rankings. Wikipedia has a great explanation of this.


Here’s the Hot Tip!

Do you own domain names that are just sitting and not being hosted? Have you been wondering what to do with them? Maybe you’re currently building out a site for them? Maybe you’re waiting to build them out?  These domains are the perfect opportunity to utilize a blog!

By putting a blog on your domain while you are in the process of building out your site, you will cut down on the time you spend in the ‘Google Sandbox’. Then when your site goes live, you will be ready for ranking.

It is also a good idea to put up a splash page on your main domain, You can say ‘Coming Soon’ or ‘About Us’ and add a link to your blog. (Don’t forget, be sure to place your blog in a subfolder with a keyword like: /keyword-blog/).

Remember, you must use the blog and post to it regularly. At first, the content does not matter so much as you are really using it to escape the dreaded ‘Sandbox’. This is a great way to use those domains that you have thought about but haven’t decided what to do with yet.

It’s Simple but Effective.

This tip is simple but it can make the difference between launching a successful site that starts to rank in organic searches or one that waits months for FREE traffic.

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Where to go now?

In Conclusion, If you have a domain not being hosted it is not benefiting you in any way. Hosting the domain and putting up a blog adds value to the domain and gets it ready for when you want to use it. You can also monetize off this domain immediately. By implementing something like Google Adsense on your blog.  By building traffic, this also makes it much more desirable if you are thinking about selling the domain down the road as you can show revenue and traffic. We will take about buying/selling domains and monetizing your blog in future articles.

So what are you waiting for? Dust of those domains that are just sitting dormant and get them hosted! For the small investment in a shared hosting account will give you big returns in the future. Best of all your shared hosting account probably includes support for multiple domains already.

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1 Comment

  1. Christian on November 28, 2010 at 6:07 PM

    I hate the sandbox. My site is 13 months, still in. Well optimized with 5% keyword density. Over 50,000 backlinks with some pr 8,9, etc. .Edu backlinks, the whole deal. My number 1 competitor has only 6,000 backlinks and 4% keyword density. My meta tags are good, everything indicates it should be number one. However, my competitor’s site is 10+ years old, mine 13 months. Sandbox is unfair, i hate it. I may change my mind when my site is 10+ years old, but for now I hate it. I do have some other domains not being used, that's a pretty good idea, i have not ran across yet. Just grasping for straws i guess.

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