SSL Certificates – the differences beyond their names

Everyone has heard that e-commerce sites require SSL Encryption in order to be successful.  But what about the differences between all of them? What about getting a final explanation for their general purpose? This is why I sat down to write this article today.

Basic comparison between all the certificates we offer: »» Positive SSL: 128/256 Bit Encryption and 99.3% browser compatibility rate. No warranty, no trust logo and no EV Auto-Enhancer™ included.
»» Instant SSL Pro: 128/256 Bit Encryption, 99.3% browser compatibility rate, $100,000.00 warranty and corner trust logo. No EV Auto-Enhancer™ included.
»» SGC SSL: 128/256 Bit Encryption, 99.3% browser compatibility rate, $250,000.00 warranty and corner trust logo. No EV Auto-Enhancer™ included.
»» EV SSL: 128/256 Bit Encryption, 99.3% browser compatibility rate, $1,000,000.00 warranty, corner trust logo and EV Auto-Enhancer™ included.
»» EV SGC SSL: 128/256 Bit Encryption, 99.3% browser compatibility rate, $1,000,000.00 warranty, corner trust logo and EV Auto-Enhancer™ included. This certificate also includes the patent-pending SGC technology (we’ll cover this further in this article).

Alright, so now all the features are exposed. You might be wondering “aren’t they all just certificates anyway?”. I do understand your concern for spending a little bit more. But the answer is no, they aren’t exactly the same product.

In terms of functionality, I’m pretty sure you won’t notice any major difference between all of them (probably with the exception of both SGC and Auto-Enhancer technologies), but the most important aspect of them all and what you should wonder is:

“What kind of impact will a certificate have on my sales and how will they help me to convert a prospect into a customer?”

As a concerned and responsible businessman/woman, this is the right thing to do.
In fact I cannot emphasize this enough. It’s the most important aspect of them all – your business image and position on your prospects’ minds. Remember: first impressions are everything, and most of the online consumers will buy on impulse. In a simple sentence, this means you won’t have any competitors if you do things right. Doing things right would mean to analyze your competitors web sites and writing down what you can do better then them.

One of the things you can do is to transmit more trust to your customers. More then your competitors do. If they don’t pay attention to this, then you just found a way to stand out from the crowded market you’re in. You’ll be the “secure” vendor.

Let your prospects feel safe, let them know they are providing their financial information to a responsible company. Your company. This is why I have to praise Comodo’s SGC and EV Auto-Enhancer™  technologies. They will help you to do this; and here’s how:

EV Auto-Enhancer™
This technology will actually turn your prospects’ browser address bar to green. They will know they’re on a safe place, and that you invested on this technology exactly to remind them of this fact.

Extended Validation (EV) SSL Certificates are the next generation SSL Certificate because they help protect against phishing attacks. They work with high security Web browsers (e.g. Microsoft IE) so that visitors to Websites with an EV SSL Certificate will see a “Green Address Bar”. EV SSL Certificates represent a new industry standard for e-merchant identity verification developed by the CA/B Forum.

Source: Comodo’s Official Web site

Here’s an example of this technology in action:

This technology will actually force the certificate to rely on our server’s Cryptography capabilities, rather then just using what your clients’ browsers are able to support. With Sever Gated Cryptography (SGC), you will actually be able to guarantee a high level of encryption during critical data transmission like you have never been able to do before.

128/256 bit SSL Certificates designed for securing leading web sites. Server Gated Cryptography (SGC) enabled certificates upgrade the encryption capabilities of older browsers from 40-bit encryption into full 128/256 bit encryption – ensuring your website protects and is trusted by the highest number of internet users possible.Source: Comodo’s Official Web site

This technology will reinforce the trust your prospects deposit on your web site (hence the TrustLogo name) by authenticating your business contact information directly from Comodo’s secure servers.

Here’s an example of this technology in action:

Sales Conversion Tips

  • Make sure you place your trust logo on all your web site pages. This should imperatively be done as you never know which page will trigger a “buy-now” reaction. Having your trust logo displayed on the page that triggers this action will actually add weight to the decision.
  • Keep reminding your customers that your site is secure, otherwise the green bar wouldn’t be displayed. Make sure you emphasize the fact that this identity verification isn’t done by your company, but by a 3rd party company which is reliable and trustable (Comodo). Always add links to your explanations so your customers can confirm this by themselves.
  • Never forget to mention that even if their browser has a limited decryption level, your web server is prepared to add the extra security they need when exchanging sensitive information with your organization.

That’s it for SSL. I hope you enjoyed reading it and most of all I hope to have clarified most of your concerns before deciding which certificate suits best your organization.

To conclude this article, here’s our SSL Certificate products link:

Andre F

About Andre

Applied Innovations focuses on Managed Hosting solutions on top of Hyper-V

Leave a Comment