Posts Tagged ‘facebook’

How to Win Customers and Gain Sales through Game Play

Reading Time: 3 minutesAuthored By: Stephanie Mansueto of Arrow Consulting & Design and Hotcakes Commerce At this point, you have probably already heard the term, Gamification used before. In fact, you have probably participated in a form of gamification unknowingly. Gamification uses traditional gaming mechanics such as earning points, badges, or incentives in order to affect customer behavior.…

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The Evolution of Social Media: Position Your Business for Success Today

Reading Time: 2 minutesIn the beginning, social media was an exciting, brand new platform that emphasized human connection across time and continents. Aside from sharing and engaging with friends and family, users could get real business recommendations from real people instead of faceless companies. As time went on and more people joined social networks, businesses took notice and…

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Leveraging Social Media to Compete in a World of Instant Marketing

Reading Time: 2 minutesMost social media skeptics have been quieted by the undeniable impact sites like Facebook and Twitter have had not only on society, but business and even politics as well. Marketing has undergone a dramatic evolution from traditional, planned campaigns and calls to action to engaging on demand. It goes without saying that ad spots during…

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Managing Customer Service Interactions in Social Media

Reading Time: 4 minutesSocial media has radically transformed how we interact with the world around us, empowering both companies and consumers alike. Businesses left, right and center have social media as a crucial component of their marketing plans, sales strategies and of course their customer relationship management. With social media, a consumer can do research on a company,…

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7 Marketing Tactics for the Small Business Owner

Reading Time: 3 minutesEven if you don’t have a marketing degree, much less a Marketing Department, here are 7 simple things you can do to be a more strategic and effective marketer. Every small business owner struggles with the challenges of balancing their business-critical expertise and knowledge base with the need to market and sell their services and…

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11 Ways to Get More Traffic to Your Website

Reading Time: 5 minutesYour website took time to design, develop and implement. But the next challenge is getting quality traffic to your site.  It’s the challenge every online entity struggles with. You shouldn’t have to pay for every set of eyeballs, either. You need people who are actively seeking what you have to offer. There are a number…

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