Video…Have you embraced it?

media player iconSometimes a meme presents itself unexpectedly.

Take video. It’s all around us. Every day, we are inundated with examples ranging from dreadful to pedestrian to inspired. I find myself taking videos unintentionally all the time, accidentally hitting the slider on my iPhone… sometimes with marvelous results.  And for years, we’ve all be reading about the opportunities for engagement and SEO with video content. But how many of you have really taken that to heart and made it work for you?

For some reason, video for SEO has risen to the top of my mindshare the past week, and I thought I’d share some of the articles that I found fascinating this past month.

MediaPost’s VidBlog: Social Video Views Grows 37% in 2011, by Daisy Whitney

Building Links with Video Content by Jacob Klein for SEOMoz

Edgario Nazario for Website Magazine on 5 Tips to Improve Your Web Video Strategy

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012 by Mike Lewis for Socialnomics

What’s it all add up to?  A ton of reasons why we should all be using video in our marketing mix to engage, capture and entertain, as well as grab the maximum visibility with search engines.

Editor’s Note: One more article that we thought you’d find interesting popped up just before we published this newsletter, MediaPost News reports Americans Watch Billions of Video Ads Monthly.  Just more fodder for the argument.

About the Author: Lyza Swearingen Latham is principal of Acute Visibility | BMO.  Acute Visibility|BMO specializes in Brand Marketing Optimization – everything related to helping companies be found, recognized and profitable. Public Relations, Competitive Analysis, Content Development, Website Design, User Interface and User Experience Analysis, SEO, Social Media, Traditional Advertising, Customer Relationship Management, Branding, Events, Product Launches and maximizing conversion rates and ROI. Contact us at

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