marketing Archives - Page 2 of 4 - Best Managed Cloud, IT and Cyber-security in Florida

Personal Branding – How Are You Marketing Yourself?

“Dress for the job you want, not the job you have.” You’ve heard it countless times, but never has personal branding, or “self-packaging,” mattered more than in today’s world of instant marketing and social media. Your physical appearance, knowledge, skill and the way you present and market yourself create an impression that can have a…

Leveraging Social Media to Compete in a World of Instant Marketing

Most social media skeptics have been quieted by the undeniable impact sites like Facebook and Twitter have had not only on society, but business and even politics as well. Marketing has undergone a dramatic evolution from traditional, planned campaigns and calls to action to engaging on demand. It goes without saying that ad spots during…

Even Successful Businesses Need Help

One of the things I love about Applied Innovations is that each day we get to help businesses succeed online. In fact, “making online success, easy” is our business mantra. Unfortunately, we can only help with cloud initiatives and frequently businesses need more help than just that. One place I’ve come to realize most business…

User Experience Phase 3: Competitive Analysis

Our first article described the process of auditing and evaluating the User Experience of your website. Our second article talked about implementing some of the changes you identified in the first phase. Now we’ll take a look at your competitors and see what you can glean about how you measure up and how to capture…

User Experience Phase 2: Implementation

In our first article, we walked through the process of auditing and evaluating the User Experience of your website. In this article, we’ll map out an Implementation Plan to tackle the items that you identified in Step 6 as: Easily and immediately actionable. Worth implementing but requiring additional resources or time to roll out. The…

Putting X On Your Map: How To Think Like a Creative Strategist & Get Greater Response To Your Online Offering

By Dan Ray, Web Media & Design Manager, Ray|Collective, Inc. Before the Internet, ad agencies were staffed with the brightest creative minds and rarest designers in the world. Their strategy was straightforward: Interrupt them: make people stop and look at you. Designs and concepts had to be compelling, attractive and hit the mark. Seed thought:…

All About User Experience – Part 1: Evaluation

Wikipedia defines the User Experience or UX as follows: “The way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and…

Going Mobile: Considerations for Reaching an Audience on the Move

It’s no secret that we’re a society on the move. Mobile devices, from smart phones to tablets to mobile computers, have dramatically changed the way we consume information, share experiences and make purchases over the past 5 years alone. Some interesting facts, figures and projections: Of the world’s 4 billion mobile phones in use, over…

7 Marketing Tactics for the Small Business Owner

Even if you don’t have a marketing degree, much less a Marketing Department, here are 7 simple things you can do to be a more strategic and effective marketer. Every small business owner struggles with the challenges of balancing their business-critical expertise and knowledge base with the need to market and sell their services and…

Put the Internet to Work for You with ifttt: “If this, then that”

Have you heard of ifttt? It’s a pretty clever—and FREE—service that puts the Internet to work for you by allowing you to assign simple, useful tasks based on a simple premise: If this, then that. Pronounced like “sift” without the “s”, ifttt provides a menu of “recipes” for tasks to do all kinds of smart…