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Video…Have you embraced it?

Sometimes a meme presents itself unexpectedly. Take video. It’s all around us. Every day, we are inundated with examples ranging from dreadful to pedestrian to inspired. I find myself taking videos unintentionally all the time, accidentally hitting the slider on my iPhone… sometimes with marvelous results.  And for years, we’ve all be reading about the…

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There May be a Pot of Gold Waiting for You on Pinterest

9 simple steps for using Pinterest to explode traffic. If you haven’t already heard, Pinterest is the latest greatest, fastest growing phenomenon on the web today. For the uninformed, Pinterest is a digital pin board where users can create and share collections of imagery and video. It is totally addictive – think digital hoarding, but…

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Love at First Site

7 Tactics for Building and Maintaining a Website Your Visitors Will Love Do you believe in “love at first site”? Are you enjoying a “long term engagement”? All Valentine’s metaphorical humor aside, customer engagement and repeat site traffic are serious business for any online-based enterprise. What promotes loyalty, earns you the adoration of your customers,…

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A Back-to-Basics Marketing Checklist

  Refresh your marketing efforts for 2012 by running down this Back-to-Basics checklist of things every marketing program should consider. Slogan, Tagline and/or Value Statement. Got one?  Great. Got all three?  Better. Refresh your Company Description. If you don’t have one already, you should prepare several versions of different lengths to be used in different…

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Manage Your Email Marketing with iContact’s New FREE Edition

iContact recently unveiled iContact Free Edition, which meets the needs of new business owners and complements iContact’s existing products and services for small and medium-sized businesses. With this new addition, iContact truly has email marketing for everyone. iContact Free Edition helps businesses get their marketing efforts off the ground. It includes features that benefit any…

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Getting the most out of your online marketing efforts with Inbound Marketing

At Applied Innovations we pride ourselves on being your ‘e-business partners’ and as any good business partner it’s our job to help you succeed with your business by providing guidance, support and recommendations. Because much of our business is based on hosting business and ecommerce based websites we get asked frequently “How do I get…

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Upsell, Cross Sell and Engage Your Customers with Email Marketing

  Are you using the power of email marketing to engage your customers? Remember, your existing customer base is often fertile territory for cross-selling related and supporting products and services, as well as UP-selling higher service levels or next generation products. We have two excellent alternatives to suggest. iContact iContact is an affordable subscription-based service…

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Get More Revenue through Customer Service & Follow-up

After 16 years of doing business with my bank, I decided to make a switch. I went through the effort of updating all my auto-payments, submitting a new direct deposit form, having to order new checks, etc. because my bank’s customer service was honestly THAT bad. Between rude representatives on the phone, unhelpful in-person bankers,…

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Rapid Domination is Here

The highly anticipated and much talked about Rapid Domination blog is finally here. Rapid Domination is a free resource for all of our current and future clients that will include expert SEO and Marketing advice to help you reach your business goals. Some of the topics we will be covering include: Basics to advanced search…

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