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Why it Pays for Brands to be Responsive on Social Media

Recently, we have seen a lot of social media missteps and a lot of brands getting bad media coverage because of them. It seems to have stirred up a bit of apprehensiveness towards being really responsive on social media and engaging with customers. Some people feel it’s just too easy to make a mistake and…

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The Heartbleed OpenSSL Exploit

A very serious vulnerability in open source software called OpenSSL was recently discovered which allows malicious users to pull sensitive information from web servers.  The good news for Applied Innovations customers is that we host your sites on Microsoft IIS which is not vulnerable to this exploit.  Microsoft’s IIS web server does not use the…

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4 Basic Things to Look for in a Shopping Cart Solution

With over a million active online stores, thousands of new merchants launching weekly and $47.5 billion in Q3 2013 sales (comScore), it’s no secret that the e-commerce market is exploding. And with this rapid growth comes seemingly countless shopping cart solutions from which to choose. Which one is best for your small-to medium-sized company? Consider…

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Upgrading to SmarterStats 8.x & The Benefits You’ll See

We will be scheduling an upgrade to the latest version of SmarterStats 8.x during the week of March 24th, so all of our shared hosting customers using this service will receive the following benefits: Tremendous Performance Increases SmarterTools spent a great deal of time benchmarking SmarterStats and then making changes to increase the level of…

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We’re taking our show on the road, to Orlando Code Camp

In February, we were happy we got the chance to sponsor and attend the South Florida Code Camp. And this year was one of the best years yet. There were over 1100 registrants this year and many joined in the fun for sessions, networking and pizza. John Donnelly, one of our new Account Managers, represented…

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Join Us at South Florida Code Camp!

Tomorrow marks the 10th anniversary of the South Florida Code Camp, which is a free one-day geek fest that features speakers from the local community and beyond. We are happy to announce we will be sponsoring the event and hosting two sessions for the community. Our founder and CEO, Jess Coburn, will be delighting audiences…

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We’re honored to be honored!

About 4 years ago, Applied Innovations was approached by our CEO’s cousin to host his track club website, Gulf Winds Track Club. We were thrilled to be a part of a nonprofit site that centered around what many of us love, health and fitness. This past January they presented us with the 2013 Gulf Winds…

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Team Building AppliedI-Style

It was a typical day in the Applied Innovations’ office. Ice cold AC pumped through the halls and technical chatter was heard all around, when suddenly I thought, “hey, it’s about time for a team building event!” Now anybody who knows me knows that my ideas tend to escalate quickly. Just a few days earlier,…

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IMPORTANT! DNS record changes may be required

Dear Partner, Earlier this year we outlined key changes coming to our shared email services (reference https://appliedi.net/blog/announcing-improvement-email-services/).  We are ready to begin utilizing our partnership with MailChannels to provide outbound spam filtering for all shared email servers.   These changes may require a simple, non-disruptive change to your DNS records to ensure proper email delivery.   The…

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How to Win Customers and Gain Sales through Game Play

Authored By: Stephanie Mansueto of Arrow Consulting & Design and Hotcakes Commerce At this point, you have probably already heard the term, Gamification used before. In fact, you have probably participated in a form of gamification unknowingly. Gamification uses traditional gaming mechanics such as earning points, badges, or incentives in order to affect customer behavior.…

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