Why Website Performance Matters in E-Commerce

At Applied Innovations we have the pleasure of working with a variety of different customers, all with very different needs. I work with senior managers from large enterprises who have an in-house IT department and dedicated resources and I also work with the small business owner working his one man show. All different scenarios with very different requirements all counting on Applied Innovations as their business and hosting partner.

Regardless of their needs, there is a common theme I’m seeing – professionals who inherit their enterprises’ websites as part of their portfolios; managers, whose fortes maybe aren’t IT, nor part of their expertise. So a question I get from a lot of people – sometimes our own customers, or people I meet at speaking engagements or networking events is, “I have inherited this in my portfolio, I know little to nothing about it and I need your help.” It’s understandable that these people don’t understand why website performance matters, especially in the e-commerce world.

Regardless if you are a CIO leading a team of professionals or a small business owner doing it all, it’s important that you know the basics, including how important website performance is to your online sales, so that you can make the right decisions for your business. Decisions including how your website will impact sales, and steps to mitigate any roadblocks that can actually be costing your company money. Regardless if you are leading people or working with a partner, decisions regarding your websites’ resource capacity, security and business continuity can mean hundreds, thousands and even tens of thousands of dollars – or more a year.

Your Site’s Performance May Be Costing You Business

Approximately 50% of users abandon websites that fail to load within 3 seconds. How long does your site take to load? If you read our eGuide: 6 Steps to Increase Web Performance and Sell More, you learned that a one second delay in performance for your website, can mean a 7% decrease in conversions. Doesn’t seem like much, but if you are a company that has $2,000,000 a year in online sales, a one second delay can mean $140,000 in lost revenue a year. What will one second of downtime cost your business? Do you know the answer? You should.
The fact of the matter is, there are certain things that your company should be doing to ensure that your website is performing to its optimal level and questions you need to know to ask your administrator – or your provider – to ensure that your website is performing at its best and working for your business.

The problem is who has the time? Do you feel that you need to take a time-out from your busy schedule to get the facts that will help you feel better equipped to make an informed decision?

Are You a Busy Professional with Little or No Time to Understand Why Website Performance Matters and How it Impacts Your Bottom Line?

Give us one hour and we will give you not only the tools to know what to ask your IT administrator or hosting provider to make sure you are optimizing your web performance, but we will also provide you with a playbook on how you can optimize your website to make more money for you.
Join me on Wednesday, April 15th at 1 pm Eastern (10 am Pacific) for the Applied Innovations’ Webinar: Why Website Performance Matters for e-commerce sales – Your One-Hour, 10-Step Playbook for eCommerce Success.

Join us for a webinar on Why Website Performance Matters

In this webinar, I will cover why the performance of your e-commerce website matters to your bottom line and what you can do to sell more products and increase your profits – all in one hour.

The webinar will cover:

BONUS – All attendees will receive a complimentary 10-Point Playbook for e-commerce Success.

Sign up for our Webinar Now

Cara Pluff, Director of Marketing and Sales, Applied Innovations, on Wednesday, April 15 at 1 pm Eastern (10 am Pacific) and understand how your e-commerce site get a big jump in sales!

About Pluff

Windows Hosting for Advanced applications like DNN, SiteCore and Kentico CMS platforms.

Leave a Comment