Applied Innovations Wishes you Happy Holidays

Popularity: 5% [?]
Andre recently blogged about how many people are using wordpress as more than just a blog engine, they’re using it as a full blown content management system (CMS). I’m pretty well versed in WordPress and what’s available for it and today I was looking around today for new themes and plug-ins we could integrate with the AppliedI One-Click WordPress installer and came across a couple items that caught my attention, Mimbo an online magazine theme by Darren Hoyt and WP e-Commerce, an e-commerce solution for wordpress by Instinct Entertainment.
Mimbo is a magazine-style WordPress theme that makes use of the WP template tag system to create a very non-traditional layout. You can see a live demo of mimbo here to get a feel for just what it does out of the box.
On Darren’s blog you’ll see many posts of sites that are based on the Mimbo design. Here’s a few links to some of the sites that are mimbo powered:
So with wordpress, a theme like mimbo and a little creativity you should be able to launch a pretty impressive online magazine yourself. Mimbo isn’t the only magazine style wordpress theme out there as there are a number of commercial solutions available too:
And that’s just a sampling of the vast number of magazine style themes out there for wordpress. Not to mention the thousands of other themes available.
Let’s face it, the Internet has completely changed the way today’s consumer shops and has made virtually every brick and mortar store with an online store an International business. E-Commerce is here to stay and as technology changes and evolves so does E-Commerce. Enter, the Web 2.0 era of E-Commerce, blogs/CMS applications merging with shopping carts.
WP e-Commerce is a new plugin for wordpress that allows you to e-commerce enable your wordpress powered website. WP e-Commerce is available as both a free version (for personal use), an upgraded version (GOLD version, $15) and a business class solution ($250). For the features you get, even at $250, it’s a reasonably priced product.
Here’s a quick run down of the features:
Best of all, WP e-Commerce can integrate into your wordpress based site as either separate pages or widgets and the available widgets currently include:
A few sites based off of WP e-Commerce include (this list was taken from their website and may change at any time):
Best of all, the installation of WP e-Commerce couldn’t be easier, upload the plug-in, enable it and configure it. That’s it.
I can see WP e-Commerce being used by people selling online e-books or audio files, subscription based services, donations, merchandise (it includes the ability to assign attributes like size, color, etc to products) and any number of simple e-commerce needs. So if you’re looking for a low cost, easy to use e-commerce solution and already have a wordpress enabled site or plan to use wordpress, give WP e-Commerce a peek. It may not have the features and functionality of the larger, more expensive solutions but for the price, it packs a pretty nice punch.
I encourage you to visit the WP e-Commerce site and experiment with it today.
Popularity: 39% [?]
Consider it a little gift for the holidays, AppliedI.net has commissioned the design of 3 FREE wordpress themes and are providing these completely free to our wordpress hosting customers and the wordpress community at large. Best of all, if you install wordpress now through our one click installer these 3 themes will be immediately available for your use. We’re also including the PSD files so you can update images as needed.
To install any of these blogs just download them, unzip them and then upload the entire folder in a subfolder in your wp-content/themes/ folder. Then select them from the theme manager in WordPress.
Gone Fishing is a fully W3C validated theme that is also widget ready! The included PSD file is layered and labeled and easily modified if you so please.
Awesome Blog is like no other blog design you’ve probably seen. It should be easy to modify and tweak to your own settings. We’ve included the PSD file with this blog so you can adjust the header banner with your own text or logos.
The Sleek Blog is a 3 column blog that is just simply sleek. It’s a very clean design that’s easy to read and not overly colorful or overwhelming.
The sleek blog also includes the PSD file so the banner images can be modified to your needs.
We hope you find the three blog themes easy to use and enjoy them. If you make any changes to the themes and wish to share those changes with the community feel free to drop us a line and we’ll make sure it’s posted.
Happy Blogging!
Popularity: 5% [?]
Each year it seems we see a prediction for a new record in online spending for the holiday season and 2007 is no exception, the predicted numbers have been all over the place. With Cyber-Monday officially over we’re able to see these predictions are pretty accurate. If you’re not familiar with what Cyber-Monday is, it’s a term coined in 2005 by an online retail group (official website is www.cybermonday.com) and basically it’s that first work day after the Thanksgiving holiday and is usually a large online sales day for the holiday season (afterall who wants to work after feasting on a 4 day weekend of turkey and stuffing).
According to CNN.com’s report (this year’s cyber-monday) was definitely setting records:
By 2 p.m. ET, more than 300 retailing Web sites tracked by Internet monitoring firm Akamai were drawing 4.6 million visitors per minute – a three-year record for most traffic in a single day to retail Web sites.
Akamai said that its Net Usage Index – which monitors North American visitors to sites such as jcpenney.com, Bestbuy.com and Circuitcity.com – said traffic was up more than 80 percent compared to a normal Monday.
In addition, ComScore Networks estimates that Cyber Monday sales will surpass $700 million, which would make it the heaviest online spending day on record.
So this year is starting to shape up nicely for online retailers of all size. If you’ve been waiting to start your online store or if you’re own online store is off to a slow start here’s a few tips to help you along the way.
Everyone wants to be #1 in the search engines but only a few have mastered that black magic of search engine optimization. For those of us that aren’t search engine experts we buy pay per click advertising (PPC). If you haven’t already taken advantage of the free PPC offers we have in the AppliedI marketplace, now is the time to do so. We currently have the following special offers from our search engine partners:
That’s $275 of free pay-per-click advertising available to you as an AppliedI.net hosted e-commerce merchant.
Now when bidding on keywords, take this advice: "DONT BE STUPID!". Everyone when first starting out will bid on very general keywords and typically these don’t convert very well at all. An example is if you’re a jewelry store, don’t bid on "Gold Jewelry" or perhaps you sell women’s perfume you’ll want to bid on "Perfume". You’ll find out quickly that your adwords budget just got gobbled up by a handful of clicks that didn’t convert. Instead be very specific about what you bid on and it’s generally a good idea to put bids on items that already convert well for you. If you sell perfume and your top selling perfume is "Celine Dion Eau De Toilette" then bid on that and link DIRECTLY to it. The other big mistake we see time and time again is that merchants bid on good keywords but link directly to their homepage. You’ll have better luck linking directly to either the product page or another landing page that’s product specific.
Something else that’s interesting is that #1 in the PPC doesn’t always convert the best so don’t be afraid to come in #2 or #3 (you’ll save money and probably do just as good if not better than the #1 guy and did I mention you’ll save some money?
).
Bidding on keywords can be really expensive and many smaller merchants have slim profit margins that they can’t afford to place large PPC bids, instead market to your existing customers. As an AppliedI merchant you most likely have our e-commerce enabled hosting plan, the VS-1 or higher and as such you can have a free mailing list manager account for up to 10,000 messages a month. Our mailing list manager allows you to email HTML or Text email messages to your customers and track how many times your message was read, how many times your links in your message were clicked and who actually clicked on these links and how many times! This is without question valuable information and it too is available FREE as an AppliedI.net hosted merchant.
You should be looking for merchants, blogs, forums, communities and other sites that either sell related products or market to the same target market as you and then become affiliates with them. Get them to promote your products and in return you’ll promote theirs. Suddenly your customer base grows and best of all when these prospective customers see someone they already trust promoting your products and brands you’ll gain reputation and credibility that will more than likely result in increased sales. Many of our dedicated hosting clients actually make enough through google adsense on their site that it pays for their dedicated hosting each month. It may seem odd to promote your competitors on your site but it does pay when done correctly.
Also, if you’re not aware Appliedi.net has it’s own affiliate program and pays $25 for any new hosting accounts that signup by linking through one of your affiliate links. Now’s a good time to put a link on your site to appliedi.net using our hosting affiliate program.
Organic search engine traffic is the best traffic, it’s free, targeted and usually converts well well. We partnered with web CEO so that our customers can have one of the best search engine optimization and analysis programs available at a discount. What many don’t know is that they also offer a free version that is comparable to most paid SEO tools. Through our marketplace you can save as much as $230 when you purchase a license for web CEO.
In addition to using a tool like webCEO, check your site and make sure you’re linking throughout your site with keywords, have proper title tags on your pages and are making good use of meta keywords and descriptions. using proper alt image tags and most all make sure your content is not spammy using the same words over and over (it makes for a bad read and may get you penalized in the engines).
You already accept Mastercard, Visa, American Express and Discover, right? What about PayPal and Google Checkout? If you don’t accept these as payment options you should. I recently saw on PayPal that most merchants see a 14% increase when they accept PayPal as a payment choice and I’m sure Google has a similar metric available. Both offer free payment processing as well.
Consider using fraud screening services. Many payment processors today offer a fraud screening service and many of today’s shopping carts tie into services such as MaxMind.com’s minFraud credit card fraud screening web service. These services all help to provide an extra layer of security. It’s also highly recommended you perform regular PCI security scanning of your website using a service like ScanAlert.com’s HackerSafe service. As an appliedi.net hosted onl
ine merchant you’re eligible for FREE PCI Security scans and special discounts on hackersafe certification. I would highly encourage you to consider making use of this special offer. In addition you should verify that you’re site is doing the following:
Website security is everyone’s responsibility. As a webhost that specializes in e-commerce hosting, we utilize many different layers of security at the network and machine level but you too have a responsibility to your shoppers and users to make sure their information is secured and protected both online and offline.
Hopefully, you’ll have picked up a few nuggets of information from this blog post that will help with making your 2007 online shopping season a little more of a success and although I already included the bonus tip, I’m going to add one last piece of advice. Consider upgrading your account, it’s never too late to upgrade your account and it can usually be done seamlessly with little to no downtime at all. Today’s web applications require a large amount of memory and an ever increasing amount of database storage and we provide a full portfolio of options and choices for your site be it shared hosting, vps hosting, dedicated or even a managed cluster of webservers. Too often online merchants will skimp on their webhosting going with discounted or low cost hosting solutions to save $10 – $20 a month on their webhosting bill but this decision may be costing them hundreds if not thousands of dollars in lost sales and revenue. Don’t let yourself make that mistake, upgrade now.
Popularity: 1% [?]
It was previously mentioned that I was attending the ASP.NET connections / DotNetNuke OpenForce conference in Las Vegas last week, I returned this week and must say I am extremely excited about everything I saw and all the people I spoke with while in Las Vegas and this blog post is an overview of what I saw or experienced out there.
If you’re not familiar with DotNetNuke, it’s an open-source content management system (CMS) that is extremely popular. In fact, at the conference Shaun Walker (father to DotNetNuke) stated that the dotnetnuke.com community has reached over 500,000 users and I forget the exact number but it was something like 4,000,000+ downloads. Also announced OpenForce was the availability of DotNetNuke 4.7 (and if you’re planning hosting dotnetnuke at appliedi.net, don’t worry our one-click installer was already upgraded to 4.7).
Today website builders like our own free sitebuilder are commonly used by novice internet users that want to build a website without learning HTML. A CMS like DotNetNuke evolves the sitebuilder and I suppose would be the Web 2.0 equivalent of yesterday’s website builder. With DotNetNuke (or almost any other CMS) you’re able to assign multiple users roles to your site and allow them control over specific areas of the site so that they can edit or maintain the content in that one area. You add to that the extensibility of hundreds of free and paid templates/skins for dotnetnuke and hundreds of modules for everything ranging from a guestbook to a full blown e-commerce application (like aspdotnetstorefront) that are just simple click and deploy applications and you start to see the power of DotNetNuke. Want to change your site’s look and feel? Just change the template. All the content remains the same but the look is completely different. Want to add a forum to your site? Just enable the built in forums or purchase one of the 3rd party forum modules and all your users are already enabled and can begin posting immediately.
DotNetNuke is definitely an exciting application and one we’re proud to have hosted and supported on our platform since it’s inception.
Tom from seablickconsulting has a pretty good day by day review of all three days at DNN OpenForce and they can be viewed here:
In fact, Tom’s blog is really chock full of DNN information so I highly recommend subscribing to it.
Expect many more DNN related blog articles to come from us in the coming weeks and a few very exciting DNN related announcements.
Popularity: 1% [?]
Appliedi.net has partnered with PayPal and Yahoo! to bring you a special offer just in time for the holiday season. Signup today for the Yahoo! PayPal Checkout Program and get more customers — plus save money at the same time. Here’s the benefits:
Your ads on Yahoo Search will stand out among the crowd with a shopping cart icon next to the ad title, giving you the extra something special to make your ad more enticing.
By offering PayPal Express Checkout your shoppers will be able to checkout quickly and easily using PayPal Express Checkout. PayPal Express Checkout is probably already supported by the shopping cart engine you’re using and requires little more than signing up for it with PayPal and enabling it in your shopping cart. Some of the shopping carts Appliedi.net hosts today that supports PayPal Express Checkout include: aspdotnetstorefront, bvcommerce, storefront by LaGarde, CREloaded, OSCommerce, The Commerce Starter Kit and ProductCart to name a few.
PayPal is offering free checkout transaction processing for all merchants through April 30th 2008.
To get started you’ll want to make sure you have a Yahoo Sponsored Search account already. If you don’t, Click here to sign up for a Yahoo Sponsored search and get in additional bonus $50 of free search credits.
Next click on the banner to the left and sign up for paypal promotion. If you don’t already have a paypal business account you’ll be prompted on how to sign up for one, but don’t worry it’s free to have a PayPal business account.
That’s all there is to it. In about 10 business days your Yahoo ads will have a shopping cart icon and you’ll receive your $100 of free clicks in a couple weeks.
AppliedI.net is dedicated to being your online business partner and this is just an example of the great offers you have exclusive access to as a hosting partner. In fact today we offer more than $275 in free advertising offers through our various search partners, $150 savings in website security and several hundreds of dollars in free software or discount offerings all through our hosting partner marketplace.
Popularity: 1% [?]
The first official Community Server Developers Conference (CSDC) was held on the weekend of October 20th and 21st and Appliedi.net was there to be part of it.
Over the past few years Community Server has played a lead role in web based community sites by being the platform of choice by developers from around the world.
For those of you that don’t know, Community Server is an all round ready to go system based on blogs, photo galleries, forums, and file sharing. The application is developed by Telligent Systems and built with ASP.net (C#). The most recent version available for download is Community Server 2007 2.1. The application can be hosted on our Value Plus plan and can easily scale to any of our advanced or enterprise dedicated asp.net hosting solutions.
[Left to Right: Jess Coburn, President and CEO of Appliedi.net; Rob Howard, CEO of Telligent.]
The conference itself was based on theming community server, reporting, and a look ahead into Community Server 2008. We also got a sneak peak at the companies’ latest project named Graffiti. This newly created CMS will allow a small to mid sized business full control over their web presence without the need for a designer.
[Left to Right: Dan Bartels, Development Architect with the Community Server project; Carlos Caneja, CTO of Appliedi.net]
One of the greatest things about this event was the variety of people that were present from all over the world. Attendees from Central and South America as well as all parts of Europe were all there to be a part of this. We spoke with the IT folks from FOX, HP, and Texas instruments on how Community Server 2007 plays a lead role as their web content delivery method.
The Applied Innovations Team gave away 2 Zune media players after its presentation on the Windows web platform and ASP.net hosting.
If you want to learn more about Community Server Hosting be sure to visit our Windows ASP.net hosting solutions on the shared and dedicated platforms.
-Carlos Caneja
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Microsoft is offering a FREE Hands-on IIS7 Training session with their Hosting Roadshow. Although we’ve been working with Windows Server 2008 and IIS7 for over a year now, IIS7 represent a major change for web hosting providers world-wide and I had the opportunity to attend the training myself this week. This was without question one of the best IIS training sessions I’ve attended and I’ve been going to them since the earliest Windows 2000 training sessions.
I’d encourage anyone that manages their own dedicated server, vps server or even web developers to attend this training as there’s something there for everyone.
If you’re interested in learning more about the roadshow even click on the banner above. This week we’ll start a weekly blog article about IIS7 and Windows Server 2008 and how it’s changing and just what to look forward to.
Popularity: 1% [?]
Lately we’ve been blogging about about WordPress here at AppliedI.net. The reasons for that are plenty but mostly it’s because many customers have acknowledged that they find it a great tool and have found these articles useful. As Andre pointed out earlier many people are starting to use blogging tools like wordpress as a full CMS application.
One of the great features wordpress has is that you can enable a feature called permalinks. According to Wikipedia:
A permalink is a URL that points to a specific blogging entry even after the entry has passed from the front page into the blog archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot.
A permalink is useful as it provides an easy to remember URL to a blog article and is also pretty search engine friendly.
Previously if you wanted to enable permalinks in your Windows based blog you had only a couple options:
These worked well and I’ve used both in blog. But today, thanks to isapi-rewrite 3.0 from helicontech.com we have a new way to do it. Helicontech’s latest version of isapi-rewrite is mod_rewrite compatible. Mod-rewrite is a URL rewriting engine used in apache web servers and since almost all PHP apps are initially written for apache based servers they make use of mod_rewrite rules. Helicontech saw this and rewrote their own isapi-rewrite tool to be mod_rewrite compatible.
This means if you have an application like wordpress that makes use of mod_rewrite you’ll be able to use the same rules and just upload a .htaccess file to your Windows hosted account and you’re done! It couldn’t be an easier. Fortunately for you, AppliedI.net includes isapi-rewrite 3.0 for free with all shared hosting accounts so you have this functionality immediately.
Many users put their blog in their web root folder so when you go to http://www.example.com/ the blog comes up immediately. This tutorial portion assumes this is where your blog is. If this isn’t where you’re blog is please read the next section.
Once you’ve installed your wordpress blog on your site you’ll want to log into the admin section and select options and then select permalinks. You’re going to make the following changes:
Select Custom, specify below. Enter the custom structure as: /archives/%year%/%monthnum%/%day%/%postname%/
We’re going to enter a category base and tag base. This is important because you’re going to categorize your articles (to make them easier for the visitors to browse) and tag your articles to help with searches and also allow your related articles to be grouped. For Category base: /category/ For Tag base: /tags/
Once these are set you’re going to click the button, update permalink structure. This is going to update these settings your database. We’re not done though. We still have to upload the .htaccess file.
You’ll create a new text file and name it .htaccess. In this text file you’re going to include the text:
# Helicon ISAPI_Rewrite configuration file
# Version 3.0.0.21# BEGIN WordPress
# <IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
# </IfModule>
# END WordPress
You’re going to want to enter the text just like that and then upload this file to your website’s root folder. That’s it! Permalinks should now work.
The steps in this section of the tutorial are just like the steps above except this assumes your blog is in a subfolder called /blog/ so your blog is accessed as: http://www.example.com/blog/. If your blog is in a subfolder other than blog you’d change the instructions below substituting your folder name for /blog/. The only step that changes is step #4.
Once you’ve installed your wordpress blog on your site you’ll want to log into the admin section and select options and then select permalinks. You’re going to make the following changes:
Select Custom, specify below. Enter the custom structure as: /archives/%year%/%monthnum%/%day%/%postname%/
We’re going to enter a category base and tag base. This is important because you’re going to categorize your articles (to make them easier for the visitors to browse) and tag your articles to help with searches and also allow your related articles to be grouped. For Category base: /category/ For Tag base: /tags/
Once these are set you’re going to click the button, update permalink structure. This is going to update these settings your database. We’re not done though. We still have to upload the .htaccess file.
You’ll create a new text file and name it .htaccess. In this text file you’re going to include the text:
# Helicon ISAPI_Rewrite configuration file
# Version 3.0.0.21# BEGIN WordPress
# <IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /blog/
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . blog/index.php [L]
# </IfModule>
# END WordPress
You’ll notice RewriteBase has now changed to reflect the /blog/ folder instead of /. That’s because we’re assuming your blog is in a subfolder named /blog/. Once you’ve modified this file, save it and then upload it into the subfolder /blog/ where your blog is stored. It’s import that the .htaccess file go in the actual folder you’re doing the rewrites on and not the parent folder.
That’s it! Permalinks should now work.
Permalinks are very important as you can imagine and the .htaccess rules above actually came initially from Perishable Press’s article The htaccess Rules for all WordPress Permalinks and have been updated for isapi-rewrite 3.0 compatibility.
If your hosted with a host that doesn’t support isapi-rewrite 3.0 for you blog you can learn more about our WordPress Hosting by following that link.
Popularity: 76% [?]
WordPress has become so popular that I’m 90% sure that you have at least heard about the name. WordPress is in reality a blogger-like application that can be installed onto your own web hosting account.
With it you can even create your own community of bloggers, each person with his/her own blog, or you can have multiple authors on a single blog as well. Everything was thought of.
WordPress isn’t only this though. In essence yes. But it can be more, much more.
Many people, including myself use WordPress for more then just blogging. On my particular case, it’s the only CMS and it’s actually the platform that delivers all my website’s content to visitors. Everything dynamically!
In fact, I predict WordPress will turn into a full Content Management System such as Joomla, phpNuke or Post-Nuke. It really has the power for it. Actually it’s way more powerful and it can be much more secure then the ones I just mentioned. It’s all about patience and time to secure it.
Don’t worry, it isn’t insecure. But just like every other popular application, vulnerabilities are found more easily, and unfortunately they also become public from night to day. Again, a few tweaks here and there will kept your site secure from all the threats.
One of the things I’ve done on mine was to promptly restrict admin access to my IP only. Even if you have a dynamic IP and cannot do this, you can always restrict the IP range to your ISP. This is done by using rewrite rules.
More information on this can be found at:
http://blogsecurity.net/wordpress/article-210607/
Having this covered, WordPress can be your best pal on content management. Especially with the new tool from Microsoft: Windows Live Writer.
So with WordPress you’ll be able to submit new articles and update existing ones without even having to open a browser window.
What else could we ask for?
Plus with so many themes and plugins being developed for it, you can even sell cars through it. Sounds crazy, doesn’t it? WordPress can do everything, really. Like I said it’s just a matter of putting time and effort into it, and it will become the perfect CMS for you, guaranteed.
Some interesting links:
Installation guide by Jess Coburn (Appliedi.net)
WordPress’ official plugin directory
WordPress’ official theme directory
WordPress compatible Hosting
Popularity: 2% [?]
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