E-Commerce
Why Cloud Servers Help You Prevent Downtime in a More Competitive Business World
Cloud servers are a popular choice with businesses in a time when business competition has become more intense. You’ve likely noticed yourself how much competition you’ve been facing lately after finding out that dozens if not hundreds of other businesses compete with you on an international or even local scale. As a result, the idea…
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Page Speed: An Essential Ingredient for a Mobile Optimized Ecommerce Site
When you think about it, the dramatic rise in mobile web traffic doesn’t come as much of a surprise. Desktop and laptop computers can only be used when you’re in a suitable environment which is usually a room with a desk and chair. In contrast, mobile devices are on your person wherever you go. Almost…
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Will Wearables Play a Strong Factor in e-Commerce?
The process of e-commerce on mobile devices is as important as using responsive or adaptive designs on websites to conform to mobile screens. With so many people using a mobile device now for shopping than ever before, making e-commerce easy to use is the new challenge for web designers creating it for businesses. Regardless, things could…
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Seven E-commerce myths you should leave behind
Much as we wish there weren’t, there are a lot of misconceptions about E-commerce out there. Not only do these misconceptions affect how E-commerce companies do business, but also with whom they do business. However, the myths and realities of E-commerce businesses can be quickly and easily understood. That being said, here are seven myths…
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Use Heat Maps To Optimize Your Ecommerce Site
A heat map is a visual web analytics tool that is very useful for improving the conversion of your ecommerce site. While analytics tools that provide numerical data are essential, they fail to provide the same kind of insights that a visual representation does. For example, having someone tell you that two people were prowling around in…
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Choosing Strong Passwords For Your Ecommerce Site
Password crackers are getting better at their “craft” with each passing year. Most use brute force password guessing algorithms that are constantly being improved. These improvements mean the algorithms are using more smarts and less brawn. For example, they use multiple dictionaries in different languages, lists of names, cities, towns, and even phonetic patterns. They…
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How To Test Your Ecommerce Business Idea
Although ecommerce has a very low barrier to entry as compared to a brick and mortar store, one can still lose a lot of time and money. A common approach for the first time entrepreneur is to first hire a web development agency to build an ecommerce site complete with all the software needed to do online…
Read MoreTop 5 Business Continuity Planning Failures
We’ve all heard stories of businesses that have lost thousands of dollars due to a disaster. Although we hear the horror stories, most of us are guilty of thinking that it can’t happen to us. Each year, over 75 percent of companies experience an outage and only 13 percent of those outages were the result…
Read MoreBoost Sales & Avoid E-Commerce Shopping Site Security Risks
Each year the stats come out to support the fact that consumer confidence is rising when it comes to online shopping, with more and more people enjoying the benefits of shopping online – U.S. e-commerce spending topped $263 billion in 2013, with the U. S. Commerce Department and Forrester Research projecting that U.S. consumers will spend…
Read MoreWhy Website Performance Matters in E-Commerce
At Applied Innovations we have the pleasure of working with a variety of different customers, all with very different needs. I work with senior managers from large enterprises who have an in-house IT department and dedicated resources and I also work with the small business owner working his one man show. All different scenarios with…
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