E-Commerce

Will Wearables Play a Strong Factor in e-Commerce?

The process of e-commerce on mobile devices is as important as using responsive or adaptive designs on websites to conform to mobile screens. With so many people using a mobile device now for shopping than ever before, making e-commerce easy to use is the new challenge for web designers creating it for businesses. Regardless, things could…

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Seven E-commerce myths you should leave behind

Much as we wish there weren’t, there are a lot of misconceptions about E-commerce out there. Not only do these misconceptions affect how E-commerce companies do business, but also with whom they do business. However, the myths and realities of E-commerce businesses can be quickly and easily understood. That being said, here are seven myths…

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Use Heat Maps To Optimize Your Ecommerce Site

A heat map is a visual web analytics tool that is very useful for improving the conversion of your ecommerce site. While analytics tools that provide numerical data are essential, they fail to provide the same kind of insights that a visual representation does. For example, having someone tell you that two people were prowling around in…

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Choosing Strong Passwords For Your Ecommerce Site

Password crackers are getting better at their “craft” with each passing year. Most use brute force password guessing algorithms that are constantly being improved. These improvements mean the algorithms are using more smarts and less brawn. For example, they use multiple dictionaries in different languages, lists of names, cities, towns, and even phonetic patterns. They…

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How To Test Your Ecommerce Business Idea

Although ecommerce has a very low barrier to entry as compared to a brick and mortar store, one can still lose a lot of time and money. A common approach for the first time entrepreneur is to first hire a web development agency to build an ecommerce site complete with all the software needed to do online…

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Top 5 Business Continuity Planning Failures

We’ve all heard stories of businesses that have lost thousands of dollars due to a disaster. Although we hear the horror stories, most of us are guilty of thinking that it can’t happen to us. Each year, over 75 percent of companies experience an outage and only 13 percent of those outages were the result…

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Boost Sales & Avoid E-Commerce Shopping Site Security Risks

Each year the stats come out to support the fact that consumer confidence is rising when it comes to online shopping, with more and more people enjoying the benefits of shopping online – U.S. e-commerce spending topped $263 billion in 2013, with the U. S. Commerce Department and Forrester Research projecting that U.S. consumers will spend…

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Why Website Performance Matters in E-Commerce

At Applied Innovations we have the pleasure of working with a variety of different customers, all with very different needs. I work with senior managers from large enterprises who have an in-house IT department and dedicated resources and I also work with the small business owner working his one man show. All different scenarios with…

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5 Quick Tips to Improve Web Performance

What does it mean to have a well-performing site? A well-performing site can mean many things to many people, but generally it is the amount of time it takes for the website to load for a customer. How important is this? Very important. If you read our eGuide: 6 Steps to Increase Web Performance and…

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Top 10 Issues Plaguing your Website Performance

Did you know that your website performance can actually be losing revenue for your business? Your website may be plagued with issues that are impacting your customer’s experience and ultimately costing you money. If you have an ecommerce site, your website performance is critical, and downtime can be very costly for your bottom line. Shoppers…

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